As we’ve covered a number of times already, expectations for the iPhone 14 lineup are pretty clear. Apple is likely to unveil four different iPhone 14 models across two screen sizes at 6.1-inches and 6.7-inches.
While Apple does a great job at keeping marketing names under wraps until a product is announced, it’s fun to speculate ahead of time. Something I’ve been pondering recently is whether the iPhone 14 lineup could mark the return of the “Plus” branding
The iPhone 14 lineup is likely to consist of two 6.1-inch iPhone models, one of which will be branded as a “Pro” model and the other one being the “entry-level” model. This is unsurprising and is the exact strategy Apple used with the iPhone 12 and iPhone 13.
But where things are expected to differ is with the 6.7-inch iPhone models. At the high-end of the lineup will be the iPhone 14 Pro Max, again repeating the strategy used with the iPhone 12 and iPhone 13. For the first time, however, Apple is also expected to introduce an iPhone with a 6.7-inch display that is not branded as a “Pro” model.
What this means is that the iPhone 14 will be available in two different screen sizes across four different price points. Analyst Ming-Chi Kuo has suggested that the non-Pro version of the 6.7-inch iPhone 14 could be priced at around $900, making it the most affordable 6.7-inch iPhone ever released by Apple.
Loosely looking at current iPhone prices, that means the iPhone 14 lineup could look like this:
- $799 iPhone 14
- $899 iPhone 14 Max
- $999 iPhone 14 Pro
- $1099 iPhone 14 Pro Max
But my proposal and idea for Apple’s crack marketing team is this. Instead of using the “iPhone 14 Max” name, let’s bring back the “Plus” and call it the iPhone 14 Plus. How about this:
- iPhone 14
- iPhone 14 Plus
- iPhone 14 Pro
- iPhone 14 Pro Max
Having two versions of the iPhone 14 with “Max” tacked on the end could prove to be confusing for consumers. The “Plus” branding has also been very, very successful for Apple in the past. The iPhone 6 Plus, for instance, is one of the best selling iPhones of all-time.
The iPhone 14 lineup is actually looking like an extension of Apple’s iPhone 6 strategy of attempting to bring a large screen to as low of a price point as possible. If the iPhone 6 Plus success serves as any indication, the iPhone 14 Plus could be one of the most popular iPhone models in recent years.